What is TATO?
Tato was conceived to do things well.
This is what it’s dealing with. There’s a deep knowledge arising from the practice. Doing things well for a company producing lighting design and furnishing items, means to express a way to be and a precise attitude. It means to purposely design in an understated way a personal idea of what freedom is, a personal idea of new, of something you don’t look for, because you live with it every day.
TATO’s proposal is a newly structured and poetic model where the visual research goes together with the industrial experimentation, the philology of materials and techniques, both new and old, the discovery of new production geographies in order to build a catalogue in which the content stimulus and the edition methods are more privileged than the manufacturing limitations and the assembly line repetitiveness.